How to Find a Great Copywriter

How to Determine if Your Copywriter is Good


If you wish to use the internet to make money, you'll need a web site. That web site needs to be well written, most especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's best to engage the services of someone who is qualified to write the text for your website. A good copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Naturally, not all copywriters are great. Some copywriters have a lot of talent. Some, on the other hand, have no talent but are trying their hand at writing since someone told them that online writing would be simple. These are some ways to help you tell them apart.

Does the copywriter have his or her own web site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they say they can help you with the one you are wanting to put up? Look at the copy on the copywriter's web site. If there are a number of errors, this is a bad sign.

How well do you respond to the copy on the copywriter's site? This goes beyond the simple discovering of grammatical and syntax errors. Does the web site copy trigger an emotional response as you read it? Does it make you like the the copywriter? Does the copy make you want to continue reading and discover more about the copywriter? Does the website copy make you feel like you want to hire that writer immediately? Does website copy make you want to run for the hills? Does it make you furious? These are all really vital responses and they deserve your attention.

Do some background research on the copywriter. Look for reviews on unbiased web sites and online discussion boards. It's remote that you will come across any terrible reviews on the writer's own site. Search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Look closely at these other reviews and recommendations. Ask the writer to provide a few references. See to it that you follow up and genuinely make contact with those references so that you can get an honest opinion from them.

Be sure you spend some time going through the samples furnished by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is particularly crucial if the copywriter states he or she is an expert in a particular field. When the writing reads like it was copied from Wikipedia or is especially vague, you need to find a different writer.

There are many different ways to find out if a copywriter is worth your money or not. It is crucial that you do your homework and look beyond the person for information pertaining to his/her reputation and character.

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